
Introducing Gucci Primavera
Shop men's looks and latest styles from Demna's first fashion show for Gucci, a collection shaped by new expressions of silhouettes and textures.
Gucci Primavera
- Only via client advisorGrainy laminated bull leather jacket87 000 kr
- Printed cotton jersey T-shirt9 700 kr
- Flatpack large belt bag12 150 kr
- Washed cotton denim skinny pants10 900 kr
- Men's Drip sneaker8 700 kr
- Mask frame sunglasses5 045 kr
- Gucci Tag medium backpack18 200 kr
- Leather biker jacket with Web detail76 000 kr
- Coated cotton twill denim pants with Web14 400 kr
- Men's loafer with Web9 400 kr
- GG Marmont magnetic cord necklace3 200 kr
- Cotton silk shirt with embroidery17 700 kr
- Cotton blend denim pants10 250 kr
- Men's Cupertino loafer9 400 kr
- Flatpack crystal small belt bag25 350 kr
- Cotton viscose jacket with python effect23 200 kr
- Men's Cupertino loafer9 050 kr
- Stretch jersey T-shirt5 400 kr
- Gucci Essence Classic medium duffle bag23 150 kr
- Washed cotton denim pants10 900 kr
- GG cotton canvas baseball hat5 400 kr
- Men's Drip sneaker9 050 kr
- Light silk jersey T-shirt9 100 kr
- Technical silk poplin bermuda14 900 kr
- Light silk jersey sportswear pants16 600 kr
- Men's slip-on sneaker8 300 kr
- Gucci Tag small crossbody bag10 800 kr
- Cut GG Marmont belt5 450 kr
- Silk merino wool jacket46 300 kr
- Silk merino wool pants15 500 kr
- Men's Giovanni loafer9 800 kr
- Gucci Interlocking charm bracelet3 550 kr
- Printed stretch jersey T-shirt8 600 kr
- Coated Prince of Wales wool blend jacket38 600 kr
- Loose fit cotton blend denim pants10 250 kr
- GG Marmont magnetic cord necklace3 550 kr
Gucci Primavera
Introducing Demna's first fashion show for the House, Gucci Primavera brings together House heritage and contemporary design through a new design vocabulary. Men's ready-to-wear introduces body-conscious silhouettes with fluid fabrics, and statement outerwear from oversize blazers to leather coats. Explore Gucci men's bags embellsihed with the Web, presented in its signature green and red palette, as a tonal detail, or as colorful card slots in small leathergoods. GG perforation reinterprets the monogram motif with precision craftsmanship on men's bags as well, while the GG canvas is introduced in a sophisticated blue colorway. Directional shoe designs complete the collection, from elongated loafers for men, to streamlined Screener sneakers and hybrid boot silhouettes.















































































































































































